Blogosphere maturing

According to San Jose Mercury News columnist Dan Gillmor, weblogs are growing up.

How can people make a living from this medium, or use it to help in their professional life?

Lots of ways. Some smart companies are beginning to incorporate the format internally and externally. Keeping employees informed, and getting their best ideas, makes obvious sense, and a blog is an easy way to do it.

But the relative informality of the format is also valuable in communicating with customers, suppliers, media and anyone else who’s outside but wondering how an organization works.