Case Study: Using a Weblog to Achieve #1 Rankings in Google

In case you’re wondering why you would want to use a weblog as opposed to a traditional static HTML site, this case study on using a weblog to achieve #1 rankings in Google should answer the question for you.

Simply put, the generation of:
- numerous pages
- on a frequent basis
- with high keyword density
- and excellent keyword placement in header tags
- combined with the various linking services and tools available for blogs
makes for multiple well-optimized pages and lots of links to them—exactly what the search engines like to see.

While we’d been planning a blog here at OBN for a while, this case study was the clincher that convinced me we had to go ahead and get it done. If you’re trying to increase your visibility on the Web and you’re not blogging, you’re missing out on one of the very easiest and most effective techniques available to you.

Dr. Ivan Misner endorses Make Your Business Click

One of the world’s premier experts on business networking, Dr. Ivan Misner, founder of Business Network International and co-author of Masters of Networking, had this to say about Make Your Business Click:

“An outstanding book, full of great ideas for growing your business. The authors take an innovative but practical look at how best to leverage technology to build business relationships.”

Online Business Networking Weblog Launches

We’re pleased to announce the launch of the Online Business Networking Weblog. We’ve been running articles on our site since March, but the new blog format will give us the opportunity to provide more commentary, tips, and success stories from the rapidly growing realm of online social networking.

Now, there are already a lot of other weblogs out there about social software — what makes this one different? The #1 difference is that our focus is on the point of view of the business practitioner… “How do I as a salesman, entrepreneur, business development executive, job seeker, free agent, etc., best leverage these new technologies to advance my career and grow my business?”

All posts are open for comment, and we’ll be blogrolling and tracking pingbacks soon, so we invite you to share your thoughts, either here or on your own blog, as we collectively explore the benefits and best practices of online business networking.

Many thanks to Matt Mullenweg and the rest of the WordPress developers for their support and a great platform.

Experts Predict Top Networking Trends for 2004

Scott Allen was among the networking experts asked by top networking e-zine Network Moves to provide their predictions regarding business networking trends for 2004. There seems to be universal agreement that in face-to-face networking, a variety of new formats, such as Speed Networking, NetStorming, et al., are going to continue to grow as an alternative to traditional cocktail parties and the “everyone-give-your-30-second-elevator-speech-followed-by-a-speaker” format.

But the opinions on online social networking were widely varied, from skeptical to evangelical. See what the experts had to say.